Using Technorati to get backlinks for your blog
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Technorati is a gauge of blog popularity, albeit a flawed one because it uses backlinks to determine popularity. A person could conceivably create dozens of fake blogs with no content to improve their ranking on Technorati. Anyway, that’s enough black hat technique advice. Users can check out the Top 100 blogs at this moment, which is eminently useful.
1. Find a blog similar to yours in the top sites
Find a Top 100 blog in a similar genre as yours. For example, my genre is making money online. So, a quick scan reveals that ProBlogger is similar to my blog. Well, I can’t just fire off an e-mail and expect a link back here from a massive site such as ProBlogger, can I? So now what?
2. Check the people who have added that blog as a favorite
ProBlogger right now has been “favorited” 1500 times, which means there are 1500 people who likely have some interest in making money online via blogging. Rather than e-mail ProBlogger in a futile attempt to get a link, let’s e-mail some of these smaller sites that have favorited ProBlogger. Note: not every user will have a blog in your specific niche, but there should be plenty.
3. E-mail them: be polite, be concise, refer to a specific post on your blog
You always want to refer to a specific post on your blog rather than just the home page. Deep linking is good linking. It minimizes navigation for the reader, and shows that you care enough to pay attention to their interests. Let’s say I would like backlinks to my article “10 obscure online niches for you to exploit mercilessly.” Here’s the message I would use:
Howdy [name]:
My name is [your name here] and was reading your blog [blog name here]. I saw that you were interested in [subject of interest], and I just wanted to let you know that I have posted an article that you might be interested in. It’s called [title here], and I think it might hold some value for you and your readers. Thanks for your time on this matter.
Sincerely,
[your name]
[your blog]
If you directly reference something from their blog, make sure to point that out in the letter. Ego is a powerful motivator on the Web.