Rookies are the most profitable niche
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Ever find a new hobby or idea and then spend days researching it? Then you, my inexperienced friend, were a passionate rookie.
Why Target Rookies?
A passionate rookie in any field devours information like I devour cheap booze. The rookie doesn’t yet know enough to sort out the useful information from the worthless, so they tend to absorb all the information they can find. It’s the source of the John Chow clone effect.
The rookie is more likely follow the advice of those that have come before him. Whether or not this advice is good doesn’t matter. A passionate rookie is so enthralled that anyone could pitch him anything, and he’d take it all with a smile. In short, the rookie is willing to spend money. He wants to be sold and upsold.
Methods of Targeting Rookies
1. Create content that promises to impart wisdom
Use page titles that promise to teach the rookie something. Entice him with “secret systems” and “surefire techniques.” Offer e-books that show him “How to (insert goal here) in 30 Days.”
2. Build credibility
A rookie burned by bad advice is likely to drop out completely. For example, look at all of the “make money online” blogs that have popped up and then vanished before a year passes. With their heads filled with unrealistic expectations of easy money by some unscrupulous A-list bloggers, they quickly become disillusioned. There goes another potential customer or potential reader.
3. Be transparent, be open, be communicative
Rookies want the real dirt. They want to see the truth so they can feed that passion. This passionate phase in their interest is invaluable for hooking them on you. If a rookie starts suspecting that someone is holding back vital information, don’t expect to see him back.
Conclusion
My former insurance sales manager said, “If they’re in a buying mood, then keep on selling.” Target those niches which have the most passionate rookies to maximize profits. They’re always in a buying mood, no matter what you’re selling.
on February 4th, 2008 at 2:45 am
Hi Michael - thank you for dropping by my blog and asking an interesting question.
I agree - providing rookies with good info on anything is a great way to succeed. So long as it’s good info.
The trouble with the John Chow crowd is that they’re too naive to see that he’s not making money from the things he getting them to sign up to - he’s making money from getting them to sign up to those things.
But, I guess if he wasn’t selling to them, someone else would be - because there’s millions of people out there who think they can invest $50 and get rich over night.