Rethinking AdSense for a poorly converting site
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I took down the AdSense ads on this site several months ago. At the time, it was because I was testing out a new WordPress theme, and I was too lazy to put in the AdSense code.
Strangely enough, removing the AdSense ads has increased the per-click revenue on one of my other sites.
Smart pricing
I’m almost certain that the ads on MichaelHaislip.com were smart pricing me into a lower per-click revenue category. So, while my other site was getting plenty of click-throughs, MichaelHaislip.com’s poor conversion rate was depressing the revenue across my entire network.
Some simple math
Let’s say Site A has an awesome click-through rate (CTR) of 5%.
Site B = 1% CTR.
Site C = 0.25% CTR.
The average CTR for all 3 sites is just over 2%. Not terrible, but not that great either.
However, if we remove the AdSense on both Site B and Site C, the average jumps to 5%, which should garner significantly more per-click revenue.
Should you remove AdSense from poorly converting sites?
Assuming you have multiple sites using AdSense, I would say yes. It could be the difference between $0.02 per click and $0.25 per click. From my own experience, it has made a big difference.