Michael Haislip: Professional Millionaire

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I took down the AdSense ads on this site several months ago. At the time, it was because I was testing out a new WordPress theme, and I was too lazy to put in the AdSense code.

Strangely enough, removing the AdSense ads has increased the per-click revenue on one of my other sites.

Smart pricing

I’m almost certain that the ads on MichaelHaislip.com were smart pricing me into a lower per-click revenue category. So, while my other site was getting plenty of click-throughs, MichaelHaislip.com’s poor conversion rate was depressing the revenue across my entire network.

Some simple math

Let’s say Site A has an awesome click-through rate (CTR) of 5%.

Site B = 1% CTR.

Site C = 0.25% CTR.

The average CTR for all 3 sites is just over 2%. Not terrible, but not that great either.

However, if we remove the AdSense on both Site B and Site C, the average jumps to 5%, which should garner significantly more per-click revenue.

Should you remove AdSense from poorly converting sites?

Assuming you have multiple sites using AdSense, I would say yes. It could be the difference between $0.02 per click and $0.25 per click. From my own experience, it has made a big difference.

Choosing the right credit card can save you a lot of money in the long run. Unfortunately, a lot of people are stuck with high-interest cards that are basically money pits, giant financial black holes from which not even light can escape.

OK, that’s the last cosmology reference I’ll use today. Honest.

Moving on, there are a lot of sites out there on the wild Web that compare credit cards for you, but let me introduce you to a good site that you may not know about: YourCreditNetwork.com.

Some of the good points about YourCreditNetwork.com:

1. Potential credit applicants can sort each card by certain categories, such as interest rate, rewards, annual fees, and multiple other features. If you’re addicated to cards with reward programs, then this is for you.

2. The site urges people to use their credit wisely, and to not go on a crazy buying spree once they get a card. This is a pleasant difference that gives the site some credibility.

3. Each card listing comes with a detailed description of the features, rates, and all of the other important details. A potential card applicant would be able to get all the important information before applying for the card.

Check out YourCreditNetwork for your credit card needs.

Anyone who remembers television from the 1980s and 1990s surely recalls MacGyver, the intrepid adventurer who used ingenuity and everyday items to escape dangerous situations. I have gleaned what wisdom I could from him:

1. Always carry duct tape

Duct tape is the fix-all material. From taping broken pipes to restraining terrorists, duct tape is a crucial part of MacGyver’s arsenal. An entrepreneur should have a similar resource, whether it be an indispensable employee, or a good relationship with outside contractors.

2. Know your Swiss Army Knife

MacGyver used his his Swiss Army Knife as an all-purpose tool, from cutting ropes to drilling holes. However, had he mistakenly used the corkscrew when he really needed the tiny scissors, he would have died. An entrepreneur’s Swiss Army Knife is that one tool that is useful if the knowledge is there, but deadly if mistakenly used. Know the pros and cons of your tools and methods, lest you die a premature a business death.

3. Brute force is often overcome by ingenuity and mobility

MacGyver took on scores of armed men with little more than his brain and some random material. He found ways to work around the bad guys’ strengths. A business competing against a larger opponent should practice this type of guerilla action. This is why niche marketing is one of the most successful business models on the Web.

4. A jack-of-all-trades is always in demand

Most people, when asked what they do for a living, have a specific answer. Some will be teachers, some will be electricians, and so on. MacGyver could never be classified, and this was his strength. Everyone knows that one guy that knows something about everything. Stay on good terms with him. He may not be able to tell you everything about a subject, but he can at least set you on the right course.