Michael Haislip: Professional Millionaire


10 obscure online niches to exploit mercilessly

Posted in Business Ideas by Michael Haislip on the June 6th, 2007

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Need an online niche to profit from, but just can’t think of one? Well, I’m here to help (or hinder, as the case may be).

1. BDSM (Bondage, Domination, Sadomasochism)

Sometimes love hurts. According to the SEO Book’s Keyword Tool, the term “bondage” or some combination thereof is searched for over 3 million times each month. And Google’s traffic estimator predicts the average AdWords CPC (cost-per-click) at about $0.40.

2. Feng Shui

This is all about arranging your environment to be in harmony with nature, such as adjusting your furniture to avoid windows or some such. It seems to be popular with new age types and corporate executives with too much time on their hands. Keyword Tool estimates 500,000 searches per month, and Google estimates $0.58 for average CPC.

3. Numerology

The esoteric tradition of finding connections between numerical patterns and reality. Has anyone ever told you what your life path number was? I’m a 6, which supposedly means I’m a giving, nurturing person. Obviously, this is all crap, but people will still pay money for it. Keyword Tool suggests 500,000 monthly searches, and Google estimates $0.47 average CPC.

4. Guitar and Bass Tabs

For the non-musically inclined readers, tabs are short for “tablatures,” an easier alternative to reading sheet music. After watching my brother print hundreds of pages of these things off the Web during the nineties, I know how popular they are. Keyword Tool says about 1.5 million searches per month, and Google estimates $0.42 average CPC.

5. DJ Equipment

Everybody wants to be a DJ nowadays. Well, let’s give them a helping hand while making a profit, shall we? Everyone thinks of turntables as the primary gear, but don’t forget the needle cartridges (some of which are $100 each), the vinyl, the headphones, the record carrying cases … it just goes on and on. Keyword Tool assumes 200,000 monthly searches alone for turntables, and Google estimates an average of $1.37 CPC.

6. Online Liquor Sales

True drunks always seek the path of least resistance between them and their drink. And what easier way to get a drink than to have it delivered to your door? Online liquor sales are getting huge, and there are plenty of affiliate programs out there for you to exploit. SEO Book’s Keyword Tool suggests over 1 million monthly searches for the term liquor, and Google estimates an average CPC of $0.84.

7. Celtic Culture

Leave it to us dirty Americans to shamelessly exploit a proud culture. Celtic music is huge. Celtic jewelry is huge. Even drunken sorority girls have those damn Celtic knot tattoos. The Celts have finally taken over the world. Keyword Tools says 100,000 monthly searches for the term “celtic,” not including the various combinations. Google estimates an average CPC of $0.65.

8. Survivalism

A survivalist is one who is determined to survive the collapse of civilization via preparation and training. They’re like Boy Scouts, only with a more apocalyptic bent. And the one’s with money buy a ton of supplies: MREs, freeze-dried food, water purifiers camping gear, books, guns, ammo, and so on. This niche has so many potential profit avenues that I can’t get accurate search stats.While I’m at it, let me mention the survivalist blog, Bison Survival Blog, and his post Six Months to Financial Freedom.

9. Genealogy

My Grandma alerted me to this one. People have an strong desire to know their origins, and this satisfies that craving. Keyword Tool says over 1 million searches for the term “genealogy” alone, and you could further break it down by attaching a surname to the search query (think a “Smith Family Genealogy” page might make some cash?). Google estimates an average CPC of $1.09.

10. Slow Cooking

Crock pots, slow roasting, etc., etc. It’s all becoming hugely popular again thanks to Food Network and multiple books about the subject. Keyword Tool shows “slow cooker” and it’s combinations to be at least a 400,000 per month term, and Google estimates an average CPC of $0.81.

One Response to '10 obscure online niches to exploit mercilessly'

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  1. aromahand said,

    on January 23rd, 2008 at 3:51 pm

    great list! thanks

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